Get the look:  Juliet Elliott rocks the new SMITH bike kit

Smith athlete Juliet Elliott: “I’m a real bike addict”

Juliet is an all-around athlete with an incredible background. She made her debut as a professional snowboarder but then turned fashion model, working for the best photographers and even gracing the cover of Vogue. At this stage of her life, however, she is totally committed to biking, participating in all kinds of events, from fixie to gravel and mtb: she is a real bike ambassador.

“The moment I jumped on a fixed-gear bicycle I fell in love with biking. I was totally obsessed, I even wanted to work as a messenger in London just to ride my bike all day long. At the time, I finished runner-up at the Fixed Gear World Championships. After leaving London, my husband and I made a life-changing choice and decided to spend more time doing what we love. We moved to Devon and that’s when I abandoned fixed gear and got into road and mountain biking. And so, my obsession grew to the point that I started competing in all the cycling disciplines. I love experimenting and I’m not afraid to try new things, so I ended up competing in cyclo-cross, road and downhill mountain bike races. Along the way, I started collaborating with some sponsors and built long-term relationships with

them. I only work with brands I believe in and with people I get along with, so I’m thrilled to start a new chapter with Smith, working with people who share my enthusiasm and passion”.

 Juliet’s projects for the new year: “I want to have fun and get out of my comfort zone. I’m going to compete in some fixed-gear Crits with my team Wyndymilla. I’m going to participate in the Tuscany Trail, an off-road unsupported bikepacking race, and maybe I’ll go to California for one of the Haute Route event. I have lots of plans. It’s going to be amazing, for sure”.

About Smith:

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  With 54 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at

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