LEM Helmets and Grant ‘Chopper’ Fielder’s Superschools join forces to help kids learn about cycling safety

LEM Helmets are delighted to announce its support for Grant ‘Chopper’ Fielder, world-class free-ride and dirt jump champion and his Superschools team in helping to inspire children about sports, mountain biking and cycling safety.

The partnership with ‘Chopper’ sees the renowned head judge at the Slopestyle World Championships and other global contests donning LEM’s Flow Mountain bike helmet, helping him stay locked in and connected with his work with the kids. The helmet is designed with built-in features at the forefront of bicycle helmet tech, like full back coverage and micro-fit adjustment, a superior cooling ventilation system and indexing visor, to multi-shell EPS tech and essential BugOutTM lining.

For over 40 years, Superschools has worked with some of the UK’s greatest athletes and told their inspiring stories to hundreds of thousands of children about how they got into sports. Chopper is a keen believer in helping to push the boundaries of sporting activities and gets to ride some of the world’s most iconic spots whilst judging competitions. He actively demonstrates his cycling skills in live demonstrations at the schools he visits with Superschools. Along with his cycling stunts, he brings along the full range of LEM’s children’s cycling helmets to show how they should be fitted correctly to ensure maximum safety.

“We’re excited to partner with Chopper and support Superschools throughout 2019. His style of riding has always been very exciting and with his Superschools program he mixes great free ride technics with true hands on safety demonstrations to children all over the UK.” said Keith Cozzens, Global Brand Marketing Director at LEM. “With his portable trailer, he performs various tricks in the playgrounds including tail whips, 360’s and even BACKFLIPS! All with the reassurance his LEM Flow helmet will offer the safe, high-performance head protection he needs.”

LEM Helmets have entered the market with high-quality products with a unique perspective and brand ethos that embraces the freedom, satisfaction and fun you get from riding your bike. Our collection spans just about every cycling category and are designed with safety as a top priority.

“I’m really proud to be working with LEM Helmets with its great Italian heritage, they really do focus on great designs, safety, comfort and value for money.” said Grant Fielder, Director of Superschools. “Their passion for cycling really fits in with my love of passing on my skills as a professional mountain biker to the kids. It’s always great to see how excited they get when seeing the stunts and getting to meet some of the sporting legends we have working with us.”

LEM have two kids helmets in their range, the Scout for kid explorers and thrill-seekers on two-wheels, the Scout kid’s bike helmet knows how to be the leader, ride in a pack, blaze a new trail, and be an individual.

The Lil’ Champ toddler’s bike helmet, for the little ones who wants to be a big kid, the Lil’ Champ wins at keeping the early stages of biking fun and engaging, while assuring parents their child is protected by an ultra-safe bike helmet.

Both the Scout and Lil’ Champ come with head safety dialled in,  featuring super ventilation, rear LED light, EPS technology, BugOutTM lining and is lightweight with funky colour choices the kids will love.

The Flow mountain bike helmet should help you stay locked in, connect with the trail, and find flow. That feeling when everything lines up—that’s why we ride. From technical lines to tacky single-track, the Flow mountain bike helmet keeps you in the moment, moving in sync, comfortable and protected. It’s lightweight and comes with super ventilation, custom fit system, EPS technology, BugOutTM lining and ten colour choices.

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