Introducing the SDG Bel-Air 3.0 – The Original. Only Better.

1995. The Digital Versatile Disc (DVD) was invented. eBay launched. Coolio’s “Gangsta’s Paradise” topped the Charts. Mötley Crüe rocker Tommy Lee married Baywatch star Pamela Anderson. And the introduction of SDG’s Bel-Air saddle was taking storm as the industry’s premier MTB saddle of choice.

Chances are, if you’ve ridden a mountain bike in the past 25 years, you probably perched yourself on top of an SDG saddle. Even more likely, that saddle has been a Bel-Air model or one of its offspring. SDG Components started in a garage in Southern California back in 1993 with their Comp Ti saddle (the first premium Kevlar covered MTB saddle) and by 1995, they added the Bel-Air to the line-up. It quickly gained popularity as the “go to” saddle of its era. Since then, SDG Components has sold in excess of one million Bel-Air saddles in various forms and iterations.

Although the name and brand has grown since the days of bending titanium rails and stitching fabrics in a garage, the legacy continues for the Bel-Air with the introduction of the new Bel-Air V3 saddle. The new V3 sees enhancements that turns the old skool comfort favourite into a contemporary saddle for riders that never saw a metal flake SDG or remember lusting after wild animal prints and crushed velvets from decades ago.

For 2020, SDG’s Bel-Air V3 will continue in the tradition of the iconic shape, with a slight rear rise profile, on a proven 140mm platform. The saddle also takes advantage of new materials and manufacturing techniques to further enhance the performance, overall aesthetics and most importantly, bringing the time-tested comfort tradition along for the ride. (see attached doc: “Bel-Air V3: Enhanced Features + Benefits” for more information)

With more colour offerings than a bag of Skittles, the SDG Bel-Air V3 extends premium craftsmanship across the full line-up and hits several price points thanks to several rail material options. Stay tuned for new limited art editions, collabs and other wild designs coming soon.

Pricing and Models:

  • Matte UD Finish Carbon Rail – £179.95 (181g)
  • Matte Black Lux-Alloy Rails – £79.95 (236g)
  • Fuel Model – Lux-Alloy Rails with iridescent dipped and coated treatment with custom painted base and printed graphics – £99.95
  • Black Steel Rails – £54.95 (318g)

 Overall Dimensions:

260mm x 140mm

Colours:

Black, Red, Turquoise, Orange, Neon Green, Purple, Tan, Fuel

The Bel-Air 3.0 and the whole SDG range are available to order now from Silverfish UK. Contact us on 01752 843882 or email sales@silverfish-uk.com.