Etnies is proud to support the fifth annual Mercedes-Benz UCI Mountain Bike World Cup Finals held in Snowshoe, West Virginia (USA) from September 18-19, 2021. Etnies will be on-site for the event, and the World Cup will be broadcast live all over the world via Red Bull TV.

Held at 4,848 elevation in the Appalachian Mountains of West Virginia, men and women mountain bikers from around the world will compete between the cross-country (XCO) and downhill (DH) categories to claim the World Cup Title.

In 2019, Snowshoe hosted the first UCI MTB World Cup event on U.S. soil in half a decade, showcasing to the world the quality of mountain biking to be found in West Virginia. The event was celebrated widely as one of the most memorable World Cup races of all time, taking home the prized title of Pinkbike’s “2019 Event of the Year.”

With team riders Brandon Semenuk and Emil Johansson, etnies continues to build on its history in bike riding with products and support for the MTB community. etnies has had its feet firmly planted in bike riding for more than 25 years. The brand has three award-winning BMX videos, “Forward”, “Grounded” and “Chapters.”  Since the 90s, etnies BMX team has been known to have the most well-rounded and highly revered team riders in the game.  Brandon Semenuk and Emil Johansson’s high-speed, technical approaches to mountain biking were a perfect match to etnies’ bike program. etnies continues to build on its long history in bike riding with products and support for the BMX and MTB communities. For additional information, visit

About etnies: 

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit


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