etnies, global action sports footwear and apparel company, is excited to expand its MTB product offering in 2020, featuring three-time Red Bull Rampage champion, Brandon Semenuk’s signature pro MTB shoe the Jameson Mid Crank.

Launching spring 2020, etnies introduces a newly developed tackier, grippier, Michelin rubber outsole compound, equipped on the Marana Crank, and Marana Mid Crank.

The newly revamped styles were put to the test on the dirt by etnies riders Mason Bryant, Conor Macfarlane, and Billy Meaclem across some of New Zealand’s most iconic spots in Rotorua, Wanaka, Queenstown, and more.

The new spring 2020 Crank edit is live now on etnies.com.

Durability Meets Dirt

etnies Crank collection, led by Brandon Semenuk, has continued to improve on its designs and durability, creating a category and styles that speak and perform for core MTB riders.

The Crank collection features new colorways for the entire lineup of styles, including Semenuk’s signature pro MTB shoe, the Jameson Mid Crank.

Whether it’s steep mountain descents, local trail riding, or shredding the park for laps with your crew, etnies Crank collection has you covered no matter where you plant your tires.

About etnies: 

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.