Northern Retail Partner
JE JAMES CYCLES
One of the largest independent cycle retailers in Europe, with three large stores in the South Yorkshire/Derbyshire area of the UK. Our aim is to stock as wide a selection of cycling goods as possible. Click for more info.
Premium MTB Clothing Partner
AUSSIE GRIT APPAREL
Aussie Grit Apparel is an Australian start-up spearheaded by former Formula One driver Mark Webber. Like Mark, we are passionate about the benefits of training and being in the great outdoors. Described as being ‘connected to nature.’ More info.
UK Bike Partner
MARIN
At Marin, we believe life is better with bikes. Our brand was born in a cycling mecca, and we ride the same trails and routes that bred mountain bikes and many of the most prolific and innovative brands in our sport. More info.
Southern Retail Partner
Paligap
Distributor to the Bicycle Industry. We supply bikes, car racks, parts and accessories. Click for more info.
Watch Partner
ELLIOT BROWN
Distilling almost 20 years of experience from the world of extreme sports they threw off their career comfort blankets to develop a range of durable watches that could travel on every adventure, through every wave and look good on any occasion. Click for more info.
Outdoor Clothing Partner
Kilpi
We have risen to the challenge of the NORTH and created a Kilpi brand of outdoor clothing and accessories. They have been tested by the unrestrained north, by its pride and dignity as well as uncompromising demands and claims of the mythical heroes country. Click for more info.
Nutrition Bar Partner
Veloforte
Marc & Lara Giusti launched Veloforte in the spring of 2016 our founding belief is that every one should have access to exceptional quality, delicious, real food to fuel their active lifestyle & endurance exercise with 5 star reviews! Click for more info.
#realfoodrevolution
Bike Protection Partner
IGL Coatings
There are no wrong turns, only unexpected paths. For that, we got you covered. High solids premium silica coating. 8H hardness with extreme silk-like surface. Ultimate gloss & shine, repels water, oil & dirt. Protection up to 2 years*. Specially developed for the bikes. More info.
Bike Rack Partner
Steadyrack
The unique patented design utilises the mechanical advantage of the wheel turning, combined with an innovative pivoting feature, to create a rack that uses the least space and is easy to use. Thousands of satisfied customers say it’s best (and easiest) way to park your bike. More info.
Bike Care Partner
Squirt
Launched in the US in 2004 & Ned Overend, Mike Closer & Travis Brown were amongst the first to endorse it & Giant was Squirt’s first major US distributor. After the success of Chain Lube, we developed & launched BioBike Wash, Sweatsucker, Slurp, SEAL & Barrier Balm. More info.
Music Partner
DAMSON
For us ‘good’ isn’t good enough. Whether you’re watching a film, listening to music or enjoying a podcast; if the sound matters, the audio should be perfect. That’s why we’re committed to crafting new technology to enhance the little things in life. More info.
Mudguard Partner
ASS SAVERS
Today they employ 5 people and operates from it’s HQ in Sweden. More than one million have been sold and the brand that started as a joke is now recognised by millions all over the world and the first mudguard ever to be used by professional cyclists in the UCI World Tour. More info.
Protection Partner
SixSixOne
Be it dirt or street, we have made our mark on countless riders across the globe. We have formed a formidable army of faithful riders who want nothing more than to push their limits each and every day knowing that we have them covered from head to toe. More info.
Bike Tyre Partner
Schwalbe
When founded they specialised solely on bike tyres, since these days they stand for many innovations like the Marathon series, the redevelopment of the balloon tyre equipment, the invention of the Flat-less® tyre, the further development of the tubeless tech & much more. More info.
Action Camera Partner
OLFI
It was in the picturesque North Wales countryside back in 2010 that Olfi was first created. Our ethos? Look after everyone. With the Olfi one.five, we even managed to find space for sharp 16mp HDR stills. With its 4K 24fps video it captures every valuable moment. Click for more info.
US Bike Partner
Adroit Cycleworks