Do Ass Saver’s Work?
We are often asked, “Does an Ass Saver really work?” so to provide the definitive answer we partnered with Québec-based LxSim who are experts in Computational Fluid Dynamics (CFD).
About Ass Savers
Summer 2011, faced with yet another rainy ride home from office, Ass Savers founder, Staffan Weigel, rips a piece of cardboard and stick it underneath his saddle just to get home reasonably dry.
Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.
The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Weigel quits his daytime job to fully focus on the new company.
Today the company employs 5 people and operates out of it’s headquarters in Gothenburg, Sweden. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.
Follow them on social media here:
Instagram: @AssSavers
Twitter: @AssSavers
Facebook: /AssSavers
YouTube: Ass Savers
Vimeo: AssSavers
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